Google, Bing, Yahoo…Whatelse?

A lot of people ask me what type of advertising do I use? Do I just use AdWords ? Do I use other search engines? What about other traffic sources? So I thought today I’d discuss a bit about my ‘traffic portfolio’.

Which of my readers have a traffic portfolio? By traffic portfolio I mean to say you are using a number of different sources to drive traffic to your website.

Here is what my portfolio is made of:

JV Traffic ( Affiliate promotions/webinars): 25%

AdWords: 10%

CPV: 15%

Tier3 Search Networks:10%

Organic:8%

Media Buys: 25%

Misc.: 7%

Let’s go over them.

AdWords: Not much to say here…you all know that I still have love for AdWords, but in light of the recent AdWords bannings, it just ISN’T wise to put all your eggs in one basket. If you’re using ONLY AdWords to drive traffic to your web properties, you need to change this up now because you get yourself in a tricky situation.

JV Traffic: Have your own products? Building a list? You need to be using JV Traffic. Some of my best coversions come  from JV/affiliate traffic. Check out the warriorforum to recruit partners to promote for you. If you don’t have your own product, or even your own list…and you want to make serious CONSISTENT money online, then you need to build a list…and eventually develop a product. But one thing at a time, focus on building that list.

*TIP: If you have the opportunity to run a webinar, DO IT. Webinars convert like Crazy. I generally convert anywhere from 40-65% of the people on call into buying my product. Insance conversions. I often run these with JV partners. The JV partner promotes the webinar to his/her list, I get on the call and do 50 minute content call, then pitch my product for 10 minutes. The people on the call LOVE this because they are getting high quality info, and my JV partner loves it because he/she is getting 50% comissions. Think about it Oh and if you’re interested in having me on a webinar with YOUR list do let me know: brittany {at} brittanylynch(.)com

CPV/PPV: This stands for Cost Per View or Pay Per View. I use a few networks for this traffic and have found that it is far cheaper than AdWords traffic and converts really well. The trick here is getting enough traffic with this form of advertisment. I’ll be scaling up my CPV advertisment in the future. I wouldn’t suggest starting with CPV but if you already have an AdWords account and you need to diversify I’d start looking into the various CPV networks and start an ad campaign.

Tier3Networks: Believe it or not there are other ad networks out there aside from Google, Bing and Yahoo :O GASP!. Start looking around for them. 7search.com is a great network where I have been getting excellent conversions and a reduced cost of what I’m seeing at Google. One of my students actually put me on to 7search and I’ve been using it ever since with great success.

Organic Traffic: I Don’t focus too much energy on organic traffic because personally I’d rather pay for traffic. Put a dollar in and get a few out. In my mind this is like free traffic, because I’m getting a return on my investment. The benefit to paid traffic is that you can control HOW much traffic you want and thus control your income much easier than with free traffic.

Media Buys: My favorite type of traffic. I love doing media buys. A media buy is when you go direct to another website and purchase adspace on that particular site. This is generally very cost effective and has given me great conversions. The trick here is testing several websites, and keeping an eye on your numbers so you know which sites are converting, then eliminate the sites that don’t convert and scale up your traffic and ad budget on the sites that do convert.

MISC: This is anything that doesn’t fall in the above categories, things like advertisement on large social networks sites, mobile ect.

Alright well now you know what traffic I use to drive visitors to my web properties. What do you use? What would you like to learn more about?

I’m in the processs of creating bootcamps on all of the above topics, so let me know if you’re interested in any particular topic and I’ll let you know when the first bootcamp is ready.

Cheers guys and enjoy

To your success!

Brittany