Facebook is currently the most visited site on the web.  Snapping up 35% of online traffic, this social media behemoth boasts exposure to over 400 million customers and more than half of those users return daily.  With this level of activity and loyalty, it’s no wonder that online advertising models are starting to take Facebook [...]

Google Ad Innovations: Analytics Intelligence (Status: Fully Released) I thought that a discussion on Analytics was a perfect way to end this latest series on Google Ad Innovations.  After all, what good would it do to put all these cool features in play if you weren’t going to be able to see how well they [...]

YouTube Video Targeting Tool (Status: Open Beta): Google has long since searched for a way to monetize the very popular YouTube. It appears that now they might have found a way with the introduction of a suite of YouTube advertising tools and options It is a fact that millions of YouTube videos are viewed on [...]

In my last post, we discussed a bit about the new Google Above the Fold Display ad innovation.  Today, I’d like to share some info on another innovation but first, I thought it best to make sure everybody knows what we’re referring to when we talk about Display Ads. Display ads are what are previously [...]

Above the Fold Advertising (Status: Fully Released) Above the Fold is a phrase that started with newspaper publication.  With a newspaper, it referred to the area of print that was located above where the paper was folded.  This particular area has always been considered prime because of its presumably higher visibility. Often, advertisers will have [...]