Hey Guys,
Last night (or should I say early this morning, as I am in Sweden at the moment) I was lucky enough to join Jonathan Budd on a webinar.
During the call I suggested a few tools and tricks to use in order to improve your adwords ROI. The first tool I am going to suggest you check out it AdWords Editor. AdWords Editor can be downloaded here: AdWords Editor
I’m always shocked at how many really amazing and experienced AdWords marketers don’t use AdWords Editor. It makes building out your AdWords campaign 20x quicker (this isn’t an exaggeration, I’m talking at least 20x quicker) with its mass upload feature. I build out all of my campaigns in excel, and then I can upload 1000′s of keywords and adgroups into the editor in minutes. Can’t do it like that on the adwords interface 
The AdWords Editor also has “Grouped” and “Duplicate” tools which are awesome for when you are building out a large campaign.
For all of you in niches like the pharmaceutical niche there is a ‘submit mass exception request’ function. If you believe your ad doesn’t actually violate the editorail guidelines because your account is authorized to use a certain trademark, or the automatic review process misunderstood the context of your ad, you can submit an exception request to Google. If you have several ads that were declined, you can highlight them all and submit the exception requests all at the same time.
The Editor also has a lot of useful filter tools, like sort by match type, sort by quality score, filter by performance data. These are really helpful time saves when optimizing a campaign.
One of the better features that I like to use in AdWords Editor is the ability to make mass bid adjustments, or filter for certain keywords to adjust their bids, based on my pre-set requirments.
You can download your most up to date AdWords account data into AdWords Editor with a click of a botton. Once you have this data, you can use the search function within the AdWords Editor to filter for keywords that you want to adjust bids.
For example maybe you want to quickly adjust the bids of the keywords that are really expensive and not converting , or maybe you want to remove them from your campaign entirely.
If you want to find keywords with low quality scores, you can sort quickly amongst your keywords from lowest quality score to highest in order to give those keywords more attention or get rid of them completely.
The options are really endless with AdWords Editor…do yourself a favour and download the tool and check it out for yourself 
To Your AdWords Success
Brittany
